Created at HEIMAT Berlin.
adidas wanted to underline its unique proximity and commitment to marathon running and all sportsmen determined to achieve something extraordinary. The highs and lows experienced by runners during a marathon were the subject of the “face of the marathon” initiative. It focuses on the place where those experiences are most strikingly visible – in the faces of the runners. This was done at this year’s Berlin Marathon in September 2011 by fitting 15 participants with specially constructed cameras that enabled them to film themselves over the entire 42.195 km distance. The campaign was shown in real time on the internet.
Awards:
Eurobest 2011:
Bronze - Interactive,
SL - Promo & Activation
FWA:
Site Of The Day (SOTD) Award for 7th January 2012.
Cristal Festival 2011:
Grand Cristal in Integrated,
SL - Cyber & Mobile
Jahrbuch der Werbung 2011:
Kampagne des Jahres
Mobius Awards:
Mobius Award - Integrated Campaigns/Unique Use of Media,
Certificate - Integrated Campaigns/Branding
One Show 2012:
Interactive Advertising - Environmental / Experiential - Single - Finalist
Die Klappe 2012:
Bronze
ADC New York 2012:
Silber - Integrated & Bronze Digital
Golden Award of Montreux 2012:
Gold - Digital - Corporate Image
Clio Awards 2012:
Bronze - Interactive Campaign
Shortlist - Integrated Campaigns,
Shortlist - Microsite,
Eurobest 2011:
Bronze - Interactive,
SL - Promo & Activation
FWA:
Site Of The Day (SOTD) Award for 7th January 2012.
Cristal Festival 2011:
Grand Cristal in Integrated,
SL - Cyber & Mobile
Jahrbuch der Werbung 2011:
Kampagne des Jahres
Mobius Awards:
Mobius Award - Integrated Campaigns/Unique Use of Media,
Certificate - Integrated Campaigns/Branding
One Show 2012:
Interactive Advertising - Environmental / Experiential - Single - Finalist
Die Klappe 2012:
Bronze
ADC New York 2012:
Silber - Integrated & Bronze Digital
Golden Award of Montreux 2012:
Gold - Digital - Corporate Image
Clio Awards 2012:
Bronze - Interactive Campaign
Shortlist - Integrated Campaigns,
Shortlist - Microsite,
ADC 2012:
Gold - Ganzheitliche Kommunikation,
Silber - Digitale Medien > Microsites
Silber - Promotion > Aktionen
Bronze - Media
Bronze - Dialogmarketing > Dialog Crossmediale Kampagnen
Bronze - Dialogmarketing > Digital
Bronze - Digitale Medien > Digitale Kampagnen
Auszeichnung - Digitale Medien Craft > Innovative Technologien
Neptun Award 2012:
Bronze - Neptun Grand Prix
ADC of Europe:
Gold - Online Advertising
Nomnination - Mixed Media Campaigns
Nomination - Any other
Nomination - New use of media
DMMA Onlinestar:
Bronze - Bewegtbild im Web
Shortlist - Digital Advertising
Silber - Crossmedia Digital
Shortlist - Microsites
DER PIXEL
Silber - Integrierte Kampagnen
Bronze - Microsites
CRESTA Awards:
Gold - Integrated Campaigns
CUP Awards 2013:
Best of Sports
Gold - Ganzheitliche Kommunikation,
Silber - Digitale Medien > Microsites
Silber - Promotion > Aktionen
Bronze - Media
Bronze - Dialogmarketing > Dialog Crossmediale Kampagnen
Bronze - Dialogmarketing > Digital
Bronze - Digitale Medien > Digitale Kampagnen
Auszeichnung - Digitale Medien Craft > Innovative Technologien
Neptun Award 2012:
Bronze - Neptun Grand Prix
ADC of Europe:
Gold - Online Advertising
Nomnination - Mixed Media Campaigns
Nomination - Any other
Nomination - New use of media
DMMA Onlinestar:
Bronze - Bewegtbild im Web
Shortlist - Digital Advertising
Silber - Crossmedia Digital
Shortlist - Microsites
DER PIXEL
Silber - Integrierte Kampagnen
Bronze - Microsites
CRESTA Awards:
Gold - Integrated Campaigns
CUP Awards 2013:
Best of Sports
